How it started…
John Lanier is an award-winning Christian recording artist and the co-founder and Executive Editor of Christian Voice Magazine. But his professional experience in the music business first began in the early 1980s in the field of radio broadcasting.
Shortly after graduating high school, John was hired as a DJ for the night shift at WSSA 1570 AM, a small Gospel station in Morrow, GA (a metro area of Atlanta). Two years later, he began working as a production assistant at WVFJ 93.3 “The Joy” FM, a 100,000-watt Inspirational/Contemporary Christian station then based in Manchester, GA (now located in Atlanta). He later became a popular on-air personality for the station.
In 1989, he joined Southern Gospel group, Naomi & the Segos as the tenor vocalist. A few years later, he helped form the male trio, Tony Gore & Majesty. In late 1996, John stepped out to pursue an evangelistic solo ministry that continues today.
John’s passion and interest in radio broadcasting never faded and, by mid-2017, he began actively seeking any possible opportunity to somehow get involved in radio once again. After much prayer and research, he launched Christian Voice Radio on January 1, 2018.
The Best Mix of Music and Biggest Variety of Programming
As would be evident, John loves Gospel music – everything from Southern and Country Gospel to Inspirational and Contemporary Christian. One might get the impression that he also enjoys good preaching. But one thing most folks may not know is that he is also a self-proclaimed “talk show junkie.” Admittedly, he listens to a lot of conservative news talk shows and his talk show hero is the late Rush Limbaugh.
To blend those elements and genres together on a single radio station was a task, but that was John’s vision for Christian Voice Radio. So far, this format has been met with success as listeners indicate they enjoy the variety. John states the mission of Christian Voice Radio is to “entertain, inspire, AND inform” listeners.
Christian Voice Radio is approximately 90% music and 10% talk programming. The station plays a variety of Christian music, from Southern Gospel to Light Contemporary, from today’s hits to timeless classics. Music is generally played in “sweeps” by genre to create a smooth transition from one to another, thereby creating a pleasant listening experience. But rest assured, there is something for everyone. Well, almost everyone. (We don’t rap, bang our heads, or scream.)
The music featured on Christian Voice Radio is “hand-picked” and very carefully curated to maintain our policy of “excellence in broadcasting.” Furthermore, as the founder and manager of the station, John feels responsible and accountable for how the name and the Gospel of Jesus Christ is represented by the music and other programming offered on Christian Voice Radio. (Yeah, he takes it seriously.)
The talk programming featured on Christian Voice Radio ranges from Biblical teaching and preaching, comedy, news and politics (from a Christian perspective), and even radio theatre.
Why Internet Radio?
Christian Voice Radio is an internet station, streaming live 24/7. There are several reasons why John chose this form of media over terrestrial radio, with the greatest reason being the potential audience reach.
According to a report published by Statista as recently as July 6, 2021, the reach of online radio in the United States has increased sharply in the last decade, with 68 percent of the U.S. population having listened to the online radio in the past month in 2021, compared to 34 percent ten years previously. Weekly online radio consumption among U.S. listeners has also increased, growing from 12 percent in 2007 to 62 percent in 2021.
The market for online audio in the United States is massive, with the average user spending well over 16 hours per week using these services. Incidentally, the impressive reach and usage time of these services provides companies, ministries, and other organizations with increased advertising possibilities and user engagement opportunities.
Christian Voice Radio can be accessed online at www.christianvoiceradio.com, via IOS and Android apps, Roku TV, and Alexa.
Christian Voice Radio is fully licensed with BMI, ASCAP, SESAC and SoundExchange, and is DMCA compliant.